Branding + Identity: Logos, brand systems and guidelines — ADM

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The Ferndale DDA faced a communications challenge: Woodward Moves, a $9 million construction project that would repave Woodward and reshape the corridor with protected bike lanes, shorter pedestrian crossings and accessible curb ramps. Construction i

Utica Community Schools is one of Michigan's largest public school districts, serving thousands of students and families across Macomb County. After decades of growth, the district's identity had become dated and inconsistent, no longer reflecting th

Rethink Royal Oak brought sweeping change to the city's downtown: a privately owned 140,000 square foot Class A office building, a 581-spot parking structure, new headquarters for City Hall and police and a 2-acre public park. A project of that scale

Rethink Royal Oak brought sweeping change to the city's downtown: a privately owned 140,000 square foot Class A office building, a 581-spot parking structure, new headquarters for City Hall and police and a 2-acre public park. A project of that scale

MichAuto is a statewide automotive association dedicated to advancing Michigan's position as a global leader in the evolving mobility industry. With rapid change reshaping the sector since its founding in 2007, the organization set out to modernize i

I supported Detroit's most recognizable landmark through a years-long, integrated relationship spanning public relations, marketing, creative, social and advertising. Working alongside property manager CBRE, I kept the riverfront icon connected to th

I supported Detroit's most recognizable landmark through a years-long, integrated relationship spanning public relations, marketing, creative, social and advertising. Working alongside property manager CBRE, I kept the riverfront icon connected to th

I built the full event identity for Brews + Beards, a charity night of craft beer and a beard contest at Michigan on Main in Frankenmuth benefiting C.S. Mott Children's Hospital. Starting from a single bold mark, a bearded, shades-wearing character c

I developed the event identity for NCIA's Cannabis Business Summit & Expo, the National Cannabis Industry Association's regional forum series built to bring operators, regulators, advocates and elected officials to the same table on cannabis policy.

I developed the event identity for NCIA's Cannabis Business Summit & Expo, the National Cannabis Industry Association's regional forum series built to bring operators, regulators, advocates and elected officials to the same table on cannabis policy.

The Ferndale DDA faced a communications challenge: Woodward Moves, a $9 million construction project that would repave Woodward and reshape the corridor with protected bike lanes, shorter pedestrian crossings and accessible curb ramps. Construction i

Utica Community Schools is one of Michigan's largest public school districts, serving thousands of students and families across Macomb County. After decades of growth, the district's identity had become dated and inconsistent, no longer reflecting th

Rethink Royal Oak brought sweeping change to the city's downtown: a privately owned 140,000 square foot Class A office building, a 581-spot parking structure, new headquarters for City Hall and police and a 2-acre public park. A project of that scale

Rethink Royal Oak brought sweeping change to the city's downtown: a privately owned 140,000 square foot Class A office building, a 581-spot parking structure, new headquarters for City Hall and police and a 2-acre public park. A project of that scale

MichAuto is a statewide automotive association dedicated to advancing Michigan's position as a global leader in the evolving mobility industry. With rapid change reshaping the sector since its founding in 2007, the organization set out to modernize i

I supported Detroit's most recognizable landmark through a years-long, integrated relationship spanning public relations, marketing, creative, social and advertising. Working alongside property manager CBRE, I kept the riverfront icon connected to th

I supported Detroit's most recognizable landmark through a years-long, integrated relationship spanning public relations, marketing, creative, social and advertising. Working alongside property manager CBRE, I kept the riverfront icon connected to th

I built the full event identity for Brews + Beards, a charity night of craft beer and a beard contest at Michigan on Main in Frankenmuth benefiting C.S. Mott Children's Hospital. Starting from a single bold mark, a bearded, shades-wearing character c

I developed the event identity for NCIA's Cannabis Business Summit & Expo, the National Cannabis Industry Association's regional forum series built to bring operators, regulators, advocates and elected officials to the same table on cannabis policy.

I developed the event identity for NCIA's Cannabis Business Summit & Expo, the National Cannabis Industry Association's regional forum series built to bring operators, regulators, advocates and elected officials to the same table on cannabis policy.

Visual Communication: Campaigns, presentations, email and toolkits

Ashley DM LLC

hello@ashleydm.com

Metro Detroit